Web 2.0 Marketing is a much hyped about concept. In reality, Web 2.0 marketing is nothing but a collation of the traditional forms of online marketing, such as banner ads, pop up ads, pay per click ads, search engine optimization, mailing lists and the style. While such diverse forms of online marketing used to take…
Author Archives: Nayab Naseer
Mailing List Management
Mailing lists refer to the creation and management of a huge number of email ids of subscribers who sign up for interested updates, news and products announcements voluntarily, through various forums and websites. Mailing list marketing entails using such mailing lists to direct relevant advertisements to relevant subscribers. The advertisements can take the form of…
Online directories
Online directories are lists having details of websites, similar to yellow pages or business directories in the print media. Listing the name of the company in popular online directories is a popular online marketing tool, for when the name of the company, or even the products or service is typed in by an interested user,…
The advantages and disadvantages of pop up and banner ads
Advertisers run pop up and bridge ads even though they are generally unpopular with the users because of the high possibility that such advertisement will nevertheless translate to remembrance and more clicks to their websites. A user, trying to close the pop up or bridge ad might invariably click into the website itself, for the…
Pop up ads and bridge ads
Pop-ups and pop-downs are small windows that come up when the user accesses a website. Many pop up ads open a new window or tab, but others open up on the same window or tab, and block the content until the user clicks the check box to close the window, or in its absence wait…
Banner advertisements
Banner advertising is a popular type of online advertising. Banner advertisement entails using a banner that appears in the top, side or bottom of a web page to highlight the product or service. A click on the highlighted banner take the user to the website of the particular company. Banner spaces are sole by websites…
Search Engine Copywriting
Search Engine copywriting is a relatively new profession, where the original article is redrafted to make it search engine optimized. Search Engine Copywriting has become an essential tool of online marketing. The major role of the search engine copywriter is to edit or rephrase the original article by adding appropriate keywords in an appropriate density….
Various types of online marketing
Online marketing is different from offline or traditional print media marketing. Online marketing entails spreading awareness of your products through the internet. This entails various channels, paid and unpaid. Paid channels include posting advertisement, just like one does in print media at any website, hoping that people will view the ad and patronage your business….
Article marketing
Article marketing is a superior form of internet marketing. Article marketing entails writing an article on the subject, product or service that is being marketed and in the end advertising your product in the credits. The advantage of article marketing is that, in today’s age, with the rapid spread of internet technology, an increasing number…
How to boost blog rankings in search engines
Blogging is a very popular hobby and the possibility of making money through blogs has made it a serious money making venture. The most obvious way to make money through blogs is by placing ads in the blogs. Google’s AdSense program places ads in blogs with the blog owner getting ad revenue when reader’s click…