Posted on February 06, 2010 by Manie Batking

Writing a winning Sales letter is one of the ways to sell a product or software on the web. Not everyone feels up to writing such a sales letter. So we either struggle to do so, or hire a copy-writer to do it, or buy copy-writing software. Winning letters are ones which follow a system. The following are the useful tips to write a winning sales letter.

• The first step is to prepare the headline. The headline is the main line that explains the biggest benefit of your product or software. Think of the biggest benefit. At first many will come to mind.

• Write the opening line.

• Mention the name of your product and give the visitor the information about what they are going to find in it.

• Imagine the over all benefits of your product; write them down in sentence format. Suggest your visitor also imagine these benefits.

• Now list out the specific benefits and / or the features in bullet form. These bullets should help your visitors get a taste of the number of specifics they can get from your product.

• Suggest the price you could have charged for such a quality product. Specify that you are actually charging much less so that many more people can have access to the results of your hard work and because you understand the need for such a product.

• Write testimonials of people who have actually used the product.

• Write your guarantee/refund policy.

• You are done. Edit this letter using WYSIWYG editor of your choice and set it up on your website.