Posted on June 29, 2009 by SHASHANK SHEKHAR

Online advertisement is becoming a widely accepted media of mass communication. Various types of online ads are Floating ad, expanding ad, polite ad, Wallpaper ad, Trick, Pop-up, Pop-under, Video ad, Map ad and Mobile ad etc. wallpaper ad changes the background of the web page being viewed by the user. In addition, ads containing streaming video or streaming audio are very upcomming modes. Trick banner ads look like dialogue box with buttons. In polite ad a large advertisement will be downloaded in smaller pieces to minimize the disruption of the content being viewed. E-mail spam has grown progressively to several billion messages a day. Legitimate Email advertising is different from spam. Affiliate marketing is also a form of online advertisement. It was an invention of CDNow.com. The numerous options and modes available to publicise the product and market it have added glories to the world of advertisement. This aspect of advitising has made marketing more effectful and profitable. Online advertisement caters a wide spectrum of internet consumers.