Chitika is an Internet advertising application similar to adsense, which was founded in 2003. Across more than thirty thousand websites, it serves over 2 billion monthly imitations. For advertisers and media buyers, Chitika is a confirmed channel for targeting on-line consumers and competent buyers. For all publishers, Chitika is a user-friendly platform for earning daily ad revenue. Chitika provides search marketing, beyond Google and Yahoo with a pay per click, AdWords-like program specifically made to target users in the Chitika content rich network based on their ‘intent driven’ search activity. Chitika causes more traffic than the fifth-largest search engine, ask.com; In adsence Premium ad units are 100% compatible. According to Chitika the Chitika, Premium ad units do not coincide with the Google AdSense terms of use since the ad units are not contextual and the ad units do not look like Google AdSense ads.i.e. why more webmasters prefer chitika to adsense.