Chitika is a new program for webmasters that allows site owners to monetize their websites on a pay-per-click basis. The program has created considerable buzz because it uses interactive creative for a wide range of products available for purchase online, and it has considerable potential for earning significant amounts of money. Webmasters are paid for clicks, rather than for purchases.
Just as every coin has two sides in the same way there are to faces of each and everything existing on this earth be it some business or anything else. If it is in terms of business then we look for its pro’s and con’s.
Pros
Chitika can be configured to display ads for products the webmaster chooses, or, it can be used contextually, so that it tries to display ads that fit with your content.
The creative are innovative, interactive, and suffer less from “ad blindness” than other creative, due to their relative novelty to web visitors. This should translate into higher click throughs.
Amount received per click for Chitika is more than for similar ads in Google Ad sense.
Cons
Chitika made some changes to their creative to reduce “curiosity clicks” (low value clicks from the advertiser’s perspective). They did this by making the clickable areas much smaller and more restricted. The result has been that click through rates have dropped.
Chitika reporting is not real time, and, at least, for the moment, is somewhat restricted in the information it offers. Chitika does not even provide final revenue information until the end of each month.
Support and information about the program from Chitika is generally poor. Chitika does not permit altering of its ad codes.