Profiting From RSS Part 2
December 12, 2006
There are many ways to profit from your blog or website and one way is RSS a great and sometimes untapped resource. Don’t overlook this potential asset.
Publishers are evaluating options and determining how they can profit from RSS feeds. The two obvious contenders that publishers are considering to profit from their RSS feeds are: subscription RSS feeds and RSS feed advertisements.
Subscriptions.
Subscription feeds are designed so that subscription fees are charged for unique quality content. Publisher include teaser copy in the RSS feed and readers have to purchase a subscription to see the content in its entirety. The New York Times was the first to introduce the subscription model. Initially the NY Times faced some resentment from users who had become accustom to free RSS based content, but ultimately consumers realize that businesses must achieve profits in order to continue.The greater the value of the content contained in the feed and the uniqueness of the content will determine the success of subscription based feeds. Simply put, if readers can obtain the same quality and quantity of content from an alternative free source they will. Not unlike magazines, if the content the publisher is providing is unique and valuable, the subscription model will flourish.
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