Ad Spending on Blogs, Podcasts, RSS to Hit $50M in 2006
According to a study conducted by PQ Media, ad spending on blogs, podcasts and RSS will reach $50 million this year.
The report found that blog, podcast and RSS advertising are the fastest growing segments of the alternative media industry. Spending on user-generated online media expanded at an aggregate 198.4% to $20.4 million in 2005, and is expected to grow another 144.9% to $49.8 million in 2006.
By 2010, that total is expected to be a whopping $757 million — with blog advertising making up 39.7% of the total and podcast advertising comprising 43.2%.
Which marketing categories are the most profitable? Technology, automobile, and media. Last year, these three accounted for more than half of total spending on user-generated online media.
Source: BtoBonline
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“The report found that blog, podcast and RSS advertising are the fastest growing segments of the alternative media industry this is “- this is surely good news for all of us who are trying to make a living or are getting some extra cash from blogging. I believe that the market for blogging advertisement will be even larger than the prediction made here.