Posted on September 10, 2005 by yzabel

Jenstar reports that Yahoo! Publisher Network has now added a new ad category targeting feature for publishers, this in order, of course, to create tighter ad targeting. Here’s what YPN says about this feature, too:

In addition to the contextually-matched ads that Yahoo! serves, Ad Targeting enables you to target your visitors with ads based on their specific interests. You can choose up to two ad categories to apply to your web site (e.g., http://pets.yahoo.com), a specific directory of your web site (e.g., http://pets.yahoo.com/dogs/) or a content-specific web page on your site (e.g., http://pets.yahoo.com/dogs/toys.html). Your ad category selections, in combination with our matching technology, will determine what types of ads will be displayed. Selecting ad categories for a Targeted URL, however, does not guarantee that only ads from those ad categories will appear.

There’s now a total of 20 categories and 134 sub-categories to choose from (read the full post to see them, as Jenstar lists them all).

A great variety of categories are included, as you can see. Although some do strike me as a little on the odd side, such as the inclusion of tattoos/piercings and botanical gardens. And some seem to overlap, such as telecommunications selections. Publishers can select up to two categories per URL (can be targeted on a site, directory or page level), which would make the overlap workable for publishers with sites or pages in those areas.