Search Engine Roundtable links to a forum post about comparing the benefits generated by AdSense and YPN ads:
I run Adsense and YPN on the homepage of my main site interchangeably to test which is better (equal pageviews at the end of the day, same weights). Both ad networks are both on target, although Adsense ads show more “less sophisticated” adverts (no brand name, mostly mom and pop operations); while YPN shows brand names. Google’s Adsense gives me double digit CTR, while YPN only gives me 1/10 of Adsense’s CTR. At the end of the day, even if YPN gives me higher earnings per click, Google gives me better revenues.
It seems that G’s targeting is designed to show what ads fit the page AND what ads are most likely to get click (probably due to some historical data of my target audience or whatnot). On the other hand, YPN only shows what ads can possibly be targeted to the content, but not really designed to generate high click thrus
Both from this post and from Rustybrick’s observations, it seems so far that if the CPC is high on YPN, the CTR is lower than on Google. However, YPN still being very new, can things still change in the future? Case to be followed…
Good Work Done! The industry really needs analysts like you. Please tell us how to make your site popular and how to attract more hits.
From
Willy