The Ethics Of It All
Should You Pay Me To Blog About Your Product or Service?
Dave Taylor writes:
For us to be able to get somewhere with this topic, though, it’s important to split out the discussion into the different aspects of this issue. First off, there’s the question of should bloggers accept compensation of any sort for writing about specific topics, then there’s the entirely separate question of should bloggers reveal that they’re being compensated and, finally, should bloggers detail the exact nature of their compensation?
And later, he goes on to say:
The fact is, any medium, whether radio, TV, newspapers, magazines, or even gas stations, where the refrigeration units are ‘free’ if they include advertising for specific brands, and bookstores, where the books neatly displayed on what the publishing industry calls “end caps” have a specific pricetag attached, are all influenced by advertiser and public relations dollars.
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