The rumor had been on it for some time already, yet it was still more done in terms of speculations than of real confirmations. Now, if this article at C.Net is right, it seems that Yahoo is indeed about to launch its own blog ads network on Wednesday:
Yahoo is planning to launch on Wednesday an ad network for small Web publishers intended to strengthen its hand against rival Google, a source familiar with the plan told CNET News.com.
As previously reported, the Sunnyvale, Calif.-based company has been working for months on a self-serve advertising service tailored to bloggers and other small Web publishers, a move that homes in on Google’s territory.
While Yahoo and Google already go head-to-head serving major search-advertising partners such as America Online, Google has largely enjoyed a monopoly delivering its signature text-only ads to smaller content sites, including blogs.
Now Yahoo will play to that constituency and challenge Google’s pricing power in one of the fastest-growing online mediums: blogging. Like Google’s service, Yahoo’s self-serve product will display text ads deemed relevant to the content of specific Web pages. Advertisers pay only when a reader clicks on their ads. Yahoo and publishers will split the fees.
Let’s keep a close eye on that, for it can very well add one more string to our already existing pool of resources.
Hi, I thought I’d just leave this message on your blog. I hope you don’t mind. I’ve been trying to find blogs where people are talking about Search engine internet marketing strategy and when I was looking, I found this one on this post. You have helped me in some way. Anyway, I want to say thank you before I go off to find some more info about it.