Posted on July 20, 2005 by yzabel

Lee from GeekReview shares a few tips about how to tinker ads and website design in order to optimize one’s AdSense revenue:

On the basis of my experience, heres a few tips to increase your CTR:

Keep it simple

A flash design with lots of bells and whistles might impress people, but such designs rarely seem to be condusive to ‘clickers’. If they have to use their head too much, they will simply move onto the next site.

Don’t make things too obvious

The default ‘Ads by Google’ display is very very common, and most users have become aware of it. Additionally, unless your design matches it, it sticks out like a sore thumb and can spoil an otherwise nice layout.

By blending the ad layout with your site, it can not only enhance the site design, but also help steer people to click. Google gives you plenty of options here, so use them!

You can read more about it here.