Posted on May 07, 2005 by Harold Johnson

I recently picked up a tip from genius blogger and Google employee Biz Stone’s recent book Who Let the Blogs Out? : A Hyperconnected Peek at the World of Weblogs. The book offers an abundance of essential blogging tips and a few pointers about how to use Google’s AdSense most effectively. What caught my eye was the following tip:

Here’s the secret insider tip for putting AdSense Ads on your blog: don’t put them on your blog — put them on your post pages. See, the ads are content sensitive; that means they are relevant to the text of the page they cohabitate…if you set the ads up to display on your blog’s post pages — the individual archive page of each post — then they will learn the content on that page and serve up highly relevant advertising.

Such a simple bit of advice, but one that I’d overlooked. The whole point to AdSense is relevancy; you want those ads to grab your reader’s attention (along with the superb content you’re providing for your visitors, of course). So if you use a Blogger or WordPress-type of service to manage your weblog, be sure to dig around its support forums or FAQ list to find out how to keep those AdSense ads on your post pages.