Posted on April 19, 2005 by Shanti Braford

Just came across this post on Work Boxers.

It seems Weblogs Inc has reached the $1400/day plateau in AdSense revenue.

Last week I had taken Jason to task for revealing his CTRs and CPMs.

I had also said that I wasn’t impressed by his AdSense numbers. Clearly, I was right.

With just a few minor tweaks, Weblogs Inc went from $1,000 per day to $1,400 per day in AdSense earnings.

First off, Weblogs Inc is making plenty of dough from other sources besides AdSense. They have large banner blocks on most of their weblogs, as well as Focus Ads and text links. No word on how much they’re making from these. Jason?

Here at Feed Money, we’re all about making money from blogging, podcasting, and syndication. If you have a billionaire as one of your investors (a la Mark Cuban and Weblogs Inc), you don’t have to worry about little things like profitability when you’re just starting up.

If you’re just two guys in a garage, with an awesome group of writers, and no outside investors, you don’t have the luxury of Getting Big Fast.

You have to be creative, and balance your network with profitable niches, like healthcare, finance and yes, class action weblogs. (Trust me, what we’re earning from these is nothing to sneeze at.)

Over 80% of our revenue comes from just a few of our weblogs. Over 90% of our payouts to writers go to the “unprofitable” fun weblogs. But that’s the way it has to be … because who wants a network with just a bunch of legal, financial, and other (niche profitable topic) news?

Hopefully this will elucidate a few of our readers out there who are trying to make money via blogging.

Will you make some serious dough blogging about that grilled cheese sandwhich you had for lunch? Unfortunately, if you’re not Jason Kottke, well, probably not.

This post has been brought to you by the “we’re probably revealing too much about our business model, but we don’t care because we’d like to see others succeed as well” foundation.