It’s pretty obvious that Jason Calacanis was unaware of the AdSense ToS when he posted this entry, originally detailing his CTR and CPM.
Of course, once it’s out there, it’s out there.
A few feedster searches later revealed this article.
I’m not sure what the terms of service says about revealing other people’s CTRs and eCPMs, but I won’t even do that here, since AdSense is what’s keeping the lights on around here for the time being. The link above, however, reveals the CTRs and CPMs that Weblogs Inc is getting. Quite frankly, I’m not impressed.
I know several companies, that you would have never heard of, with networks much larger than Weblogs Inc (in breadth) and are making several times more than Calacanis and Co.
Their secret? They write content for the Long Tail of niche high PPC keywords.
yeah, we could do more asbestos-based blogs… but i think that is a bad publishing model. great for short term revenue boost, so not a bad idea.
We’re profitable. Are you?
[...] log Network market, that it’s tempting to try and get a rise out of him. Looks like this post finally did the [...]