Posted on April 08, 2005 by Shanti Braford

It’s pretty obvious that Jason Calacanis was unaware of the AdSense ToS when he posted this entry, originally detailing his CTR and CPM.

Of course, once it’s out there, it’s out there.

A few feedster searches later revealed this article.

I’m not sure what the terms of service says about revealing other people’s CTRs and eCPMs, but I won’t even do that here, since AdSense is what’s keeping the lights on around here for the time being. The link above, however, reveals the CTRs and CPMs that Weblogs Inc is getting. Quite frankly, I’m not impressed.

I know several companies, that you would have never heard of, with networks much larger than Weblogs Inc (in breadth) and are making several times more than Calacanis and Co.

Their secret? They write content for the Long Tail of niche high PPC keywords.