Up to this point, one widely used online marketing technique is email marketing. As the saying goes, “the money is in the list”. Every single marketer is communicating to their prospect and customers via email. As a result, people are receiving tons and tons of emails in their inbox and they’re just getting numb to it. And as you’ve heard and read the news, people are ignoring their mails, deleting them and putting SPAM filters in place just to have some peace of mind. This means that your mails don’t get read. Which means less sales. At the same time, it’s also getting more challenging to get people to subscribe to your newsletters. They’re just receiving too many emails in a day.
With RSS feeds, you can bypass email spam filters and deliver your message right to your customers and prospects’ desktops. This alone should fill your skin with goose bumps. Not many online marketers know about RSS feeds yet. This could be your greatest advantage. RSS feeds (and blogs) allow you to tap into a new market which you normally would not have been able to do so using traditional email marketing.
Every day, more and more people are discovering about the use of rss feeds in marketing. They learn it from their friends, they heard it somewhere, they read it in online forums and so on. They learn to download newsreaders software to read rss feeds.
Search engines “love” blogs and the content of RSS feeds. The reason is simple, blogs and RSS feeds provide fresh content to search engines. As long as you keep posting relevant content and update your blog which you can turn into RSS feeds, search engines spiders will visit your site again and again. In fact, you should consider publishing your newsletter using your blog and turning them into newsfeeds from now on. Alternatively you can publish past issues of your newsletter. You can even schedule a week’s worth of posts ahead in time.