It looks like LoyalEars.com is trying to promote podcasting to traditional radio broadcasters. I don’t know where they’re getting their information about podcasting from, since they don’t actually point to any other information. They just tell their visitors that if they don’t know about podcasting, they need to go “Google it, right now!” In the very next sentence, they lead their visitors to beleive that there’s listeners paying to download them:
“Your listeners, in startling numbers, are listening (and in some instances paying for per download) to targeted, niched, homemade broadcasts known as ‘podcasts’.”
The rest of the page explains how they can help traditional broadcasters make money and how there are “opportunities to brand and create podcasts that a loyal and hyper targeted audience will pay for by download”. They don’t get it, though. If the people that are listening to podcasts wanted to listen to the radio, they would! People are sick and tired of the same old “morning zoo” radio shows that have been such a huge part of the morning commute for the past 30 years.
They (a word which covers a large population of narrow-minded, traditional media) just don’t understand how things have become more personal, and more “directed”, and more real. “They” need to stop trying to turn podcasting into radio. If we wanted to hear the radio, we’d turn it on. We’d rather listen to Dawn and Drew or Adam Curry. …and when we “really” need a good laugh, we’d rather listen to Croncast or Switched:on.